SUPERIOR PREFERENCE HAIR DYE

Upgrade to Superior Preference. Our new unique liquid-gel formula delivers the same extraordinary luminous colour, but improving from 8 weeks of coverage to the new 9 weeks of fade-defying colour.

FOLLOW THE STEP BY STEP GUIDE TO IDENTIFY YOUR SHADE AND TO FIND YOUR NEW MODEL

Step 1 :

What hair color are you looking for?

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BLONDE COLLECTION

Step 2 : 

Scroll through the carrousel to find your shade

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BROWN COLLECTION

Step 2 : 

Scroll through the carrousel to find your shade

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RED COLLECTION

Step 2 : 

Scroll through the carrousel to find your shade

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BLACK COLLECTION

Step 2 : 

Scroll through the carrousel to find your shade

 

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Q&A ON SUPERIOR PREFERENCE

HOW LONG DOES THIS HAIR COLOUR LAST?
Superior Preference hair color is a permanent hair dye with up to 9 weeks of fade-defying colour and shine.
CAN I USE THIS TO COVER MY GREY ROOTS?
Superior Preference provides up to 100% grey coverage. If you are hesitating between two shades, choose the lightest between the two. This color will work great even if you have a lot of grey hair.
HOW DO I CHOOSE THE RIGHT SHADE?
To choose the right hair shade:​
1) Choose your new color from blonde, brown, black and red.​
2) Choose whether you want a lighter or darker colour from our 50 shades.​
3) Choose your reflect from a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base color.​
I AM NOT ABLE TO FIND THE SHADE I USED TO USE. HOW CAN I FIND IT ? 
The Superior Preference formula has been improved and the hair models on our packaging have changed. Use our steps-by-steps shade guide above to find your new model.
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