PERMANENT HAIR COLOR & HAIR DYE

WHY CHOOSE A PERMANENT HAIR COLOR?

Permanent hair color brands offer a wide variety of benefits. Some offer 100% grey coverage with extreme care, while others offer up to 9 weeks of fade defying color with intense shine. So, no matter what you are looking for, L'Oréal Paris offers a great variety of brands and shades for every need!

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WHICH PERMANENT HAIR COLOR BRAND SHOULD I USE?

Not all permanent hair colors provide the same results and grey coverage.  

100% grey coverage

If you have more than 75% grey hairs and are looking for full coverage, choose Excellence Crème. The permanent hair dye technique combined with the rich triple care system will cover even the most resistant greys. 

Luminous hair color

If you're looking for a color with reflects and good grey coverage, you can turn to Superior Preference. Thanks to its liquid-gel formula, you will get a luminous and multi-dimensional result. This permanent hair color will cover 100% of grey hair and its new and improved formula lasts up to 9 weeks. 

Vibrant hair color

If you are looking for a vibrant hair color, L’Oréal Paris Feria multi-faceted permanent hair color will elevate your style with trending colors, all without the damage with NEW Bond Care Technology for up to 40% stronger hair.

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FIND YOUR STYLE!

Find the perfect hair color that matches your desired look with our personalized services.

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Phones Apps
  • Virtual Try On
    Virtually try on a multiple shades across our hair color range to pick a shade that suits you best.
  • Hair Color Diagnosis
    Quickly identify the perfect formula and shade to reach your hair color dreams.
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