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"description":"WHY CHOOSE A PERMANENT HAIR COLOR?
Permanent hair color brands offer a wide variety of benefits. Some offer 100% grey coverage with extreme care, while others offer up to 9 weeks of fade defying color with intense shine. So, no matter what you are looking for, L'Oréal Paris offers a great variety of brands and shades for every need!"
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Permanent Hair Color & Permanent Hair Dye - L'Oréal Paris