7 myths about Vitamin C, busted

The instability of Vitamin C is, without doubt, a major challenge for cosmetic laboratories. That’s why L'Oréal Paris stabilised L-Ascorbic Acid (Pure Vitamin C), the most effective form of Vitamin C, at an optimal skin-tolerant pH to make it more resistant to oxidation. We opted for an opaque glass bottle to protect it from UV and light, and ensure it stays potent until the very last drop.

As it’s very potent, L-Ascorbic Acid (Pure Vitamin C) has a reputation for irritating sensitive skin. To avoid this, we concentrated it at just the right dose (12%) to balance efficiency and tolerance. Formulated at a skin-tolerant pH, the serum is gentle and respects the skin’s physiology and sensitivity. The Revitalift Clinical Pure Vitamin C serum has been clinically tested and validated on all skin types and tones, including sensitive skin.

On the contrary, with efficient antioxidant properties, Pure Vitamin C is great at preventing and repairing sun damage and slowing down photoaging, especially when combined with Vitamin E and UV filters. You still need to wear sun protection though – watch this space, we’ll soon be launching a Vitamin-C-boosted Daily Anti-UV Moisturising Fluid 50+SPF.

A high concentration doesn’t necessarily mean that the Vitamin C is pure, stable and bio-available. If the concentration is too high or the Vitamin C is not pure nor stabilised, the skincare product may be ineffective, cause irritation or even be pro-oxidant. The concentration of Pure Vitamin C (L-Ascorbic Acid) needs be at least 5% to have any impact. We formulated ours at 12% to balance stability, effectiveness and tolerance.

By activating the production of collagen and elastin and fighting free radicals, Pure Vitamin C enhances skin radiance and prevents the appearance of early aging signs. This means that it’s also useful for young skin, from your 20s, to achieve immediate glow and long-term anti-aging benefits. It’s never too early to start taking care of your skin’s future.

Studies show that only one third of the Vitamin C ingested as food is available to the skin. For the skin to be able to protect itself from external stressors, dermatologists recommend applying Pure Vitamin C topically, as a serum for maximal skin absorption and potency.

As Pure Vitamin C is very potent, you need to layer it right.

+Vitamin E or Ferulic Acid
good combo to fight free radicals

+ Hyaluronic Acid
excellent for hydration & fighting wrinkles

+ Niacinamide
perfect for brightening (use sun protection)

AHA Acids such as Glycolic Acid, BHA Acids & Retinol (Vitamin A) should be layered carefully with Pure Vitamin C, as mixing them together can cause skin irritation. Our recommendation: use Pure Vitamin C in the morning with an SPF protection and apply the acids & retinols in the evening.

N.B. Revitalift Clinical Vitamin C serum contains a carefully formulated dose of Salicylic Acid (BHA Acid) with pore refining and smoothing properties. The quantity has been balanced to ensure high tolerance and prevent skin irritation.