{ "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "Product", "position": 1, "name": "#123 Black Ganache Demi-Permanent Hair Color", "description": "New 90% natural origin Demi-permanent hair colour that gives a 3X glossier, shinier, & silkier natural hair colour in just 4 easy steps! ", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 3.9, "reviewCount": 81 } } ] } { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.ca/en-ca/hair-colour", "name": "Looking for a new hair colour? We have just what you need " } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.ca/en-ca/hair-colour/hair-colour", "name": "Hair colour" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparis.ca/en-ca/hair-colour/casting-natural-gloss", "name": "Casting Natural Gloss" } } ] }