This is The #1 New Serum in Canada—Here’s Why

In this post-digital age, fuelled by smartphones and online shopping, reviews and ratings mean more than ever before. From booking accommodations on Airbnb to seeing if that LBD we’ve been eyeing fits true-to-size, these reviews from strangers guide our buying decisions. The same goes for when we’re shopping for a new beauty product. If we can’t touch it and feel it, we want—no, need—to make sure the product’s claims are legit.

One beauty product that’s selling faster than tickets to a surprise Beyoncé concert is L’Oréal Paris Revitalift Triple Power LZR 1.5% Pure Hyaluronic Acid Serum, which launched at the end of 2018. With only a few months in the incredibly oversaturated market that is beauty, it is already considered the best hyaluronic acid serum and has received thousands of positivity reviews. And all that good beauty buzz has translated into one bottle of this hydrating serum being sold every minute in the United States.

Rave reviews aside, you might be wondering why this product is flying off the shelves. This serum’s star ingredient is hyaluronic acid, a seasoned skincare hero. When it comes to dewy, hydrated skin, few ingredients deliver the way hyaluronic acid does.

For years, the acid has been found in just about every notable moisturizing product, but recently brands have been putting it front and centre to remind us just how awesome it is.

The 1.5 percent mentioned in L’Oréal Paris Revitalift Triple Power LZR 1.5% Pure Hyaluronic Acid Serum refers to a blend of hyaluronic acids that is known to have six different molecular weights, resulting in six sizes. This particular formula has two weights: The 0.5 percent is a high-molecular-weight hyaluronic acid that remains closer to the surface of your skin and delivers more visible benefits such as suppleness and softness. The 1 percent is a low-molecular-weight hyaluronic acid that is better at penetrating deeper into your skin, where it basically helps stockpile moisture. So you’re reaping short-term and long-term benefits.

Although it does have acid in its name, it’s very different from a glycolic or lactic, both of which remove the outermost layer of dead skin cells. Hyaluronic acid is a humectant, meaning it draws moisture from the environment and holds onto it so that skin can absorb it. In fact, it holds up to 1,000 times its weight in water. Imagine a wet sponge steadily feeding skin with moisture throughout the day—that’s essentially what it’s doing.

Hyaluronic acid is naturally found in the body, which is why your skin (whether oily, dry, mature or acne-prone) responds so well when it’s introduced. Your body produces it, and it’s found inside skin cells, trapping moisture below the skin’s surface. Now for the bad news: Once you hit the age of 30, your body’s hyaluronic-acid levels are pretty much depleted, which is why adding it to a routine is the best thing you can do.

You still might be wondering why L’Oréal Paris Revitalift Triple Power LZR 1.5% Pure Hyaluronic Acid Serum is such a hot commodity when there are many other brands that also use this superstar ingredient. First, let’s consider its aesthetics. The glass bottle and dropper feel and looks super-luxe. Second, the hydrating serum is incredibly affordable and accessible, available at several points of sale from your local drugstore to hundreds of online retailers. Next, the texture is ultra-lightweight and silky, and it absorbs in a matter of seconds. Finally, it works. It’s a dermatologist-tested serum that delivers instantly plumper skin, with a few drops applied morning and night, for maximum results.

And are you wondering how to use hyaluronic acid serum and get maximum benefits from L’Oréal Paris Revitalift Triple Power LZR 1.5% Pure Hyaluronic Acid Serum? After you apply it to cleansed skin, it’s best to use something over it to seal it in. This is “How to Moisturize Your Face 101”: If you don’t apply a barrier over hyaluronic acid, it can draw the moisture out of your skin instead of pulling it from the air and into your skin. Try L’Oréal Paris Revitalift Triple Power as it also contains hyaluronic acid for an extra hit of hydration.